eBook: The Ultimate Guide to Email Marketing
Written based on Comm100's expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing.
- How to get started with email marketing?
- How to create a high-converting email template?
- How to get your email into the inbox every time?
- How to build and manage your email list?
- How to best optimize your email campaigns?
- And much more...
Interested? Get it now! It's 100% FREE. Just fill out the form on the right and you can download the email marketing ebook. Hope you enjoy it!
Section 1. Why is Email Marketing Important to Your Marketing Plan?
Section 2. Email Marketing 101
Section 3. Email and the Customer Life Cycle
Section 4. Setting Up Your Email Marketing Platform
Section 5. Designing Your Email Template
- What Makes an Email Template Design Successful?
- Determining the Email Goals of Your Template
- HTML and Text Email
- Email Legal Requirements in Email Templates
- Using Email Personalization in Email Templates
- Email Images: How Many & When to Use Them
- Text in Email: How Much to Use and What to Say
- Links in Email: How to Code and Phrase Them
- Email Width and Height of Your Email Template
- One Column or Two Columns? Which Email Format Works Better?
- Designing a Specific Email for Different Email Service Providers
- Share Email by Integrating Social Share Buttons into Your Email Template
- Optimizing Your Email Call to Action
- The Final Step: Email Subject Line and From Address
- Best Practices: Sales Conversion Emails
- Best Practices: Drive Clicks to Page Impressions from Emails
- Best Practices: Customer Retention & Winback Emails
- Best Practices: Key Content Tips for Creating Email Content
- Best Practices: Email Landing Page
- Best Practices: Auto Responders
- 10 Best Practices to Design Emails
Section 6. Spam: How to Get into the Inbox Every Time
Section 7. Building Your Email List
- How to Build Email List? Where to Find Email Subscribers?
- Email Opt-In: Single Opt-In Versus Double Opt-In
- Best Practices: Encouraging Existing Customers to Join Your Email List
- Best Practices: Designing an Email Sign-Up Box
- Controlling Email Unsubscribe and Opt-Out from Your Email List
- Auto Responder List Optimization: Ways to Manage Your Users
- Managing Your List: How to Maintain a Clean Email List
Section 8. Determining the Success of Your Email Marketing Campaign
- Email Success: What Are the Key Metrics That Matter?
- Email Deliverability: Inbox Deliverability Rate Numbers and Their Meaning
- Open Rates: Open Rates Numbers and Their Meaning
- Click Through Rates: Click Through Rates Numbers and Their Meaning
- Email Marketing KPI: Customer Sales, Site Activity or Conversions?
- Managing Metrics on an Autoresponder List
- Email Tracking Sample Reports
Section 9. Optimizing Your Email Marketing Campaign
- Email Optimization: How to Optimize Your Email Campaign?
- Email Contact List Segmentation
- Email Test
- Testing Options for an Auto Responder List
- Using the Email Test Data that You Collect
- Best Practices for Testing Emails