White Paper: Ten Email Marketing Metrics You Can't Afford To Ignore By: Kevin Gao, CEO & Founder of Comm100

In the world of marketing, metrics are everything. That's particularly true when it comes to your email marketing program.

Has your email marketing program hit a plateau? Are you seeing the results that you want from your email marketing?

If not, the best place to start is to break down your email marketing metrics and find where there are opportunities for you to improve each step of your email program.

In order to do that, you'll need to understand what the top ten key performance indicators and metrics are for an email campaign or ongoing email program, as well as the most common ways to generate improvements in them. This white paper will teach you exactly that.

Fill out the form on the right to download this free expert white paper on email marketing metrics and begin improving your email marketing program, and your bottom line, immediately!

Tweet this eBook Share on Facebook Share on LinkedIn

Download It Now
Full Name:  
Email:
Telephone:
Website:
We may email you information about our company and products.
  • White Paper - Ten Email Marketing Metrics You Can't Afford To Ignore
  • 1. Overall Engagement: Target and Segment
  • 2. Inbox Deliverability: Getting There is Half the Battle
  • 3. Open Rate: Test Subject Lines Against Each Other
  • 4. Click-Through Rate: Sometimes More is Better
  • 5. Landing Page Bounce Rate: Above the Fold Still Matters!
  • 6. Spam Complaints: Poor Sender Reputation Can Ruin Your Email Program What is this metric?
  • 7. Unsubscribe Requests: Sometimes Less is More What is this metric?
  • 8. Email Forwarding and Sharing: Let Subscribers Spread the Word for You
  • 9. Display and Response: Email is Not Print! Control Your Use of Images What is this metric?
  • 10. Mobile Phones and Tablets: Don't Lose Subscribers Because They Can't Read Your Email on Mobile Platforms

Email Marketing

Overview Pricing Email Marketing Pricing Customer Stories Features Resources

Email Marketing eBook Email Marketing Tutorial Email Marketing White Paper

clients, including
  • Intel. Email Marketing
  • Sunoco. Email Marketing
  • Rogers. Email Marketing
  • Aviva. Email Marketing
  • Environment Agency. Email Marketing
Company
Tel
  • 1-877-305-0464 (Toll-Free)
  • 1-778-785-0464
Email US
  • support@comm100.com
  • sales@comm100.com
Try It Free 15 Days. No Credit Card Required.
Copyright © 2015 Comm100. All Rights Reserved. Site Map | Privacy Policy | Anti-Spam Policy

All Comm100 brand and product names are trademarks or registered trademarks of Comm100 Network Corporation in Canada and other countries.
All other trademarks or registered trademarks including Windows, Mac, Linux, iPhone, Blackberry, Symbian and others are property of their respective owners.